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Equity Residential, its affiliates, subsidiaries and related entities (hereinafter referred to as "Equity") value the relationship we have with our residents and potential residents and we are committed to responsible information handling practices.

Since the privacy of our visitors is of paramount importance to Equity, we wish to protect it and maintain the trust of our visitors while collecting the information necessary to protect your privacy. Equity is fully committed to providing information about the collection and use of personal information furnished by, or collected from, visitors while using our websites and services. We offer visitors the choice to decline (opt out) participation in certain services and promotional benefits provided by Equity and/or its carefully selected third parties. Below is an explanation of the information we collect, how we use it, and why the use of this information will benefit our visitors' experiences.

Equity operates businesses and Web sites under the names, among others, Equity Residential (equityresidential.com), ERP Operating Limited Partnership, Equity Residential Properties Management Corp. (equityapartments.com) and Equity Corporate Housing, Inc. (equitycorporatehousing.com) Equity Condominiums (equitycondos.com), and Fort Lewis Communities.com (ftlewiscommunities.com). Equity is the parent company of the entities shown above, and as such, if you provide information to any of the above entities or Web sites, this information may be combined or shared between current or future Equity entities and subsidiaries.

Although our businesses and Web sites have unique services and offerings, they share a similar privacy philosophy. Equity is committed to following the privacy principles outlined below in our conduct in the collection, use, release and security of customer information both online and offline:

  • Providing NOTICE of our information practices.
  • Offering CHOICES about how data is used.
  • Providing the opportunity to UPDATE or CORRECT personal information
  • Using information SECURITY safeguards.
  • Limiting the SHARING of your information.
  • COMPLYING with applicable privacy requirements.
  • Providing a means to CONTACT US about privacy-related issues.

Equity and/or each Web site maintained by Equity, may have its own privacy policy, which it may modify as needed consistent with these principles.

Privacy Policy

The following Privacy Policy describes the information and privacy practices for Equity and its web sites (the "Equity Web sites"). By visiting our leasing offices or Web sites and submitting information, you consent to the information practices described in this policy.

This Privacy Policy does not apply to other unrelated Web sites that may be accessible through Equity Web sites. Our sites contain links to other sites operated by third parties, including but not limited to third party sites that display Equity trademarks. Please note the Equity does not control and will not be responsible for the privacy policies of third party web sites. Third party web sites that are accessed through links to third party web sites have separate privacy policies and data collection practices and security measures. We have no responsibility or liability for the practices, policies and security measures implemented by third parties on their web sites. We encourage you to read the privacy policies of those other sites to learn how they collect and use information about you and to contact them to ask questions about their privacy practices, policies and security measures before disclosing personal information.

To assist you with reading through our Privacy Policy, we have provided answers to questions that you may find most important:

What information does Equity collect and how is it used?
Use of Cookies, Other Technologies or Third Parties to indirectly collect information?
Does Equity share the information provided?
Choices I have regarding how information is used?
How can I update or change my information?
How does Equity secure my personal information?
Whom can I contact if I have questions or concerns?
Will this Privacy Policy change?

What Information Does Equity Collect and How is it Used?

What information we collect. We collect personal information such as your contact information (name, address, phone number or e-mail address). When submitting personal information on an online or paper form, we will identify which fields are required in order to fulfill your request. Additionally, our Web server automatically collects click-stream information such as the address (or "URL") of the Web site that you came from before visiting our site, which pages you visit on our site, which browser you used to view our site and any search terms you have entered on our site.

When we collect information. While taking advantage of services available at Equity locations or visiting our Web sites, we may ask that you provide certain information about yourself. For example, we may request personal information when you set up an account online, request information or services, participate in a sweepstakes, promotion or survey, contact Equity with a question or concern, apply for employment with Equity, complete a Guest Card or participate in other activities. In addition, when using our Web sites, our servers may collect click-stream information as described above. Equity may also use third party providers of customer information to improve the accuracy of our customer database, to increase our understanding of our customers or to identify potential customers.

How the information is used. We use the information you provide in order to 1) fulfill requests for information, 2) provide customer service, 3) administer sweepstakes or promotions, 4) offer new products and services, 5) measure and improve the effectiveness of our Web sites, our marketing endeavors or our services and offers, 6) administer surveys, 7) send marketing communications or 8) other business purposes.

Ues of Cookies, Other Technologies or Third Parties to Indirectly Collect Information

Cookies and other Technologies
A cookie is a very small text file that is sent to a visitor's browser from a web server and stored on the visitor's computer hard drive. It assigns the computer a unique identifier. It is essentially the visitor's identification card when s/he returns to an Equity Web site. Cookies save visitors time because they help us to provide the visitor a customized experience without having to remind us of his/her preferences each time s/he returns to our web pages. Equity cookies cannot damage visitor files, nor can they read information from the visitor's hard drive.

Equity cookies do not follow visitors when traveling on the Internet after leaving Equity websites. We track the usage of our websites in order to modify it according to our visitors' needs. We pay attention to what information is requested and attempt to make it easier to find such information in the future.

If visitors do not want the benefits of these cookies they can set their browser to reject the cookies. Visitors should consult the instructions for their particular browser on how to do this. However, visitors should understand that rejecting cookies might affect their ability to perform certain transactions on our websites and our ability to recognize their browser from one visit to the next.

Equity also uses invisible pixels, sometimes called web beacons, to count how many people visit certain web pages. Information collected from invisible pixels is used and reported in the aggregate without personally identifiable information. Equity may use this information to improve marketing programs and content.

Third Party Service Providers
Our Web sites may use third party service providers to serve ads, send e-mails and analyze Web site traffic on our behalf. These companies may use technologies similar to those outlined above to measure the effectiveness of ads and e-mails. They may also use information about your visits to this and other Web sites so that we can provide advertisements about goods and services of interest to you. For this purpose, we may also provide these third party service providers anonymous information about your site navigation and purchases.

Does Equity Share the Information Provided?

Equity may need to share personal information with third parties in limited circumstances. For example, we may release personal information to third parties to perform services on our behalf such as; fulfilling our customer's requests, sending Equity marketing communications from Equity, conducting research or surveys, sending regular mail and e-mail on behalf of Equity, or processing credit card payments. Equity does not sell or rent customer information to third parties.

Any information you may provide to us either online or offline may be combined or shared between current or future Equity entities and subsidiaries.

From time to time, we may be required to provide personal information in response to a valid court order, subpoena, government investigation, or as otherwise required by law. We also reserve the right to report to law enforcement agencies any activities that we, in good faith, believe to be unlawful. We may release certain personal information when we believe that such release is reasonably necessary to protect the rights, property, and safety of others and ourselves. We may also release personal information in the event of a corporate sale, merger, reorganization, dissolution or similar event.

Choices Regarding How Information is Used

If your information is currently being used to send you marketing communications, you can opt-out at any time. All marketing e-mail and direct mail communications from Equity, such as special offers, tell you how to stop receiving them.

To opt-out of receiving marketing communications from Equity:

  • Follow directions on a marketing e-mail or direct mail communication from Equity.
  • Send an e-mail with your current contact information to: webmaster@eqr.com
  • Send a request by mail to: Equity Residential, 1715 North Westshore Blvd., Suite 200, Tampa, Florida 33607, Attn: Webmaster

If you send a written request by e-mail or regular mail, please be sure to write "Equity Residential - Privacy" include your full name, address, phone number and e-mail address and indicate specifically what type of marketing communications you wish to stop receiving. This will ensure we identify you correctly in our systems and accurately process your opt-out request.

Equity will take the appropriate steps to implement your request to opt-out. Please note that due to production and mailing timelines, it may take up to 10 business days for e-mails and up to six weeks for direct mail to make the requested change. Until that change takes effect, you may still receive marketing communications from us.

Also, please note that you may still receive business-related communications such as communications from an apartment management employee if you are a resident or other administrative communications.

How Can I Update or Change My Information?

Equity wants your information and preferences to be accurate and complete. We provide several different methods for you to update or change the information you give us.

To update or change your information:

  • Send an e-mail with your current contact information to: webmaster@eqr.com
  • Send a request by mail to: Equity Residential, 1715 North Westshore Blvd., Suite 200, Tampa, Florida 33607, Attn: Webmaster

How Does Equity Secure My Personal Information?

Although we cannot guarantee against any loss, misuse, unauthorized disclosure, alteration or destruction of data, we take reasonable precautions to prevent such unfortunate occurrences. Equity has implemented internal privacy policies including disposal procedures for all consumer information. However, Equity cannot ensure or warrant the security of any information you transmit to us by e-mail and you do so at your own risk.

Whom Can I Contact if I Have Questions or Concerns?

Please contact our Privacy Manager to report any known or suspected privacy or security breaches or to submit privacy-related questions or complaints. After receiving your inquiry, we will respond within five business days. You may contact us in the following ways:

  • Send an e-mail with your current contact information to: webmaster@eqr.com
  • Send a request by mail to: Equity Residential, 1715 North Westshore Blvd., Suite 200, Tampa, Florida 33607, Attn: Webmaster

Will This Privacy Policy Change?

Because our Web sites and businesses will continue to implement new technologies and improve the services and features we provide, this policy is subject to change. If there are changes or additions to this Privacy Policy, we will post those changes here or in other formats we deem acceptable, so that you will always know what information we collect online or offline, how we use it and what choices you have. If we change our information practices or this Privacy Policy in such a way that your personal information may be used or shared in a different manner, we will give you the opportunity to opt-out of having your information used or shared in that new manner.

This privacy policy was last modified on 06/15/05. Equity recommends that visitors review this Privacy Statement periodically, as Equity may revise it from time to time.



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